Blogs can be an amazing way to drive traffic to your website, position yourself as an expert, and get additional and useful content in the hands of your customers. However, that’s not to say that writing a blog post is easy. Sometimes, writing engaging and interesting content can be very difficult—especially if you’re not a natural writer. Here are some helpful tips!

Think About What You Want Your Customers to Know

Perhaps the most important question to come up with is: What do you want to say in your blog? What do you want customers to think about when they think of your business?


The answer can vary from business to business, and ultimately connects back to your brand and the products or services that you sell. Indeed, this is why it is so important to have a strong business plan before you start blogging. Your business plan will take into account who your target audience is, which is a key aspect of blogging.


Some quick, easy topics include:

  • Sharing the story of how you started your business
  • Showcasing “best seller” products or services
  • Answering a common question your customers have
  • Sharing educational information with your customers

Create Content That Engages Your Audience

Once you’ve decided what you want to say, it’s time to start writing! Keep your reader engaged by breaking the information up into short paragraphs and using a variety of formatting styles. You don’t have to write a novel—anywhere from 500–1000 words is plenty to get started. No one loves reading a full page of text, so add a photo or two for visual interest.


Even if you’re sharing an educational article, it’s important to tie the content back to your business. After all, the purpose of a marketing strategy is to generate leads!


A plumber, for example, might want to publish a post on “why homeowners shouldn’t DIY their plumbing work”. There are many sub-topics they can include, such as the risk associated with DIY renos and how chemical drain cleaners can cause more harm than good. They should then tie it back to their services by reminding the reader that DIY work is often messy and complicated, so they should hire a trained, certified plumber to do the job. Then, the business can finish it off with an invitation to give them a call.



Need help? Let the team at Bullseye Digital Marketing manage your content strategy for you!

Unlike social posts, which disappear from your audience’s feed after a period of time, blogs are evergreen content. This means they continue to benefit you long after they’ve been posted to your site! At Bullseye Digital Marketing, we know that small business owners have a lot on their plate. If you don’t have the time to dedicate to writing quality content, our team can take care of it for you. Visit our website for a complete list of our services, or give us a call at 866-448-1099 today!

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