SEO is an ever-evolving field with constant algorithm changes and the rise in the importance of curated content. Through all these changes, one element stands out—the impact social media makes on your SEO strategy.
Here’s why you need to use social media to boost your SEO and search rankings.
1. Improve Visibility
Social media can act as a type of search engine on its own. Nowadays, people go through social media channels to find information on businesses as well as to check their credibility. Active and updated social media accounts will do as much for your SEO as focusing on search ranking strategies. Make sure that the potential customers who find your social media gain a good understanding of your business through regularly providing engaging and informative posts.
2. Allow More Backlinks
Technically, social media doesn’t directly contribute to your search engine rankings, but the backlinks you choose to use do. Social media popularity can help build up credible backlinks that can positively impact your search rankings. Through social media, you can:
- Increase your ability to generate and share curated content
- Improve your visibility
- Grow a rock-steady reputation
When it comes to social media content, the more shares you get indicate that your posts are useful to your core audience, which will rank you higher in the algorithm.
3. Claim Important SERP Space
SERP stands for “Search Engine Result Page”, but why is claiming space on this page important? If you google a brand, it’s likely that their social media pages will directly follow their website results. This is especially relevant when branded keywords come into play. Additionally, social media helps send qualified leads to your website, improving SEO and customer engagement. By nurturing your audience on social media, you’ll draw them to your website and the point of sale much easier.
4. Identify Your Audience
Social media is a great way to narrow down your target demographic and what matters to them. Finding out where your audience is and then presenting them with curated content will highly boost your chances for SEO success. Different social media platforms can be used for different demographics—for example, Facebook is a great platform for targeted blog posts, while Instagram works well to improve social listening.
5. Conduct Keyword Research
Social listening trends are a goldmine to discover new keyword opportunities for your website and digital marketing strategies. Publishing polls and Q&As online can help businesses find long-tail keywords that customers actually use.
6. Increases Website Traffic
Social media can serve as a sounding board to understand your audience and their needs. Analyzing the social media posts with the best engagement will help you understand the keywords and content that people want to see. A focal point of Search Engine Optimization is to create relevant content. Knowing what consumers find relevant will help you improve your SEO titles and meta descriptions to improve website traffic.
If you’re interested in creating a social media strategy that aligns with your SEO goals, get in touch with Bullseye Digital Marketing. Our Social Media Marketing services can help you make the most of your customers, right where they are. Contact us today to get started!