When you’re just starting out with your business, you might think that it’s more important to just have a website—regardless of its quality. Although it may make sense in the short term, your long-term objective should be to create the finest website possible for your company so you can effectively conduct business.

It takes less than 50 milliseconds for a user to create an opinion about your website, and thereby your business. The old adage “don’t judge a book by its cover” therefore, doesn’t really apply when it comes to your website. For a website, first impressions are everything, and that’s why you can’t leave its design to chance.

So if you’re still thinking of designing your website by yourself, here are four reasons why you shouldn’t.

1. It takes a lot of time to build a website.

Let’s be honest—we’re all busy most of the time. Most days are jam-packed with activities, errands, and chores that you need to knock off your to-do list between work, family, and life in general. For an entrepreneur, the amount of things you need to get done is much more than a regular employee.

As a business owner, your time is your most valuable asset. But even with all the tools available, building a website still takes a lot of time and effort. So rather than spending your time figuring it out, why don’t you leave it to the professionals?

2. Analysis paralysis.

Many company owners who build their websites end up with analysis paralysis. There are many alternatives, choices, and decisions to be made, and it can get overwhelming, especially for someone new to website creation.

3. Understanding the psychology of website design.

According to research on web credibility, 75% of users form judgments about a company’s legitimacy based on the appearance of its website. This doesn’t mean that content authority, reputation, and trustworthiness all come second to appearance; they’re all important in their own right. What it does mean is that the way you present your website and the information on it is the best way to establish credibility.

That means your website must be professional, eye-catching, and well-designed to provide your audience with a positive first impression.

4. Spending plan.

Building your website (or having a friend do it) may appear to be less expensive in the short term, but as a business owner, try to consider your company’s long-term goals. Hiring a professional website designer is an expense, but given the importance of your company’s online visibility, it can make a significant impact on your bottom line.

A website isn’t just a place for your business to exist online—it’s an investment in the future success of your business. If you want a website that’s beautiful, professional, and showcases the best of your brand, look no further than Bullseye Digital Marketing! If you’re ready to get started, get in touch with us today!

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