59.5% of the global population has access to the internet, and 4.48 billion people use social media. In this digital era, advertising through platforms such as Google and Facebook is a business’s key to reaching their target audience and increasing conversions. Read on to learn more about how to use the power of Facebook and Google Ads to build your business.
Facebook vs. Google Ads
When people want to know more about a product or service, Google is the first place they’ll look. In fact, 49% of shoppers claim that they use Google to discover a new item or product. Google Ads offers a variety of features to help businesses reach a wider audience.
While Google Ads is very effective in reaching a larger market, Facebook Ads works best for interest and demographic targeting. It also offers powerful tracking insights to help businesses evaluate the success of their campaigns.
Six Ways to Use Facebook & Google Ads Together
If you want to make your brand a neighbourhood name, it’s time to start thinking “Google plus Facebook” instead of “Google vs. Facebook.” Here are six ways to use them together.
Get Brand Searches with Facebook, Seal the Deal with Google
Advertising on Facebook often increases brand searches on Google. A well-targeted Facebook Ad campaign increases the number of people searching for your brand on Google. When people look for your product or service, Google Ads redirects them to your site and gives you an opportunity to close the deal.
Use Your Facebook Ad Headlines as Keywords in Google Ads
A catchy and memorable headline on Facebook can generate more direct searches on Google. When your post precisely addresses a prospect’s needs, they remember it better than the brand name. That is why using your Facebook Ad headlines as keywords in Google Ads is a great way to attract traffic and increase conversion rates.
Retarget Google Searchers with Facebook Ads
Sometimes people visit your site through Google Ads, but they leave without contacting you or buying your product. Facebook Ads can be used to retarget this cold audience and convince them to take action. Retargeting through Facebook is also effective in converting customers with a higher buying intent.
Appeal to Specific Market Segments from Facebook with Google Ads
Unlike Google, Facebook gives you a complete picture of a potential customer’s demographics. You can use this information to update the remarketing list in Google Analytics and target a specific market segment instead of a larger population.
Create Lookalike Audience on Facebook and Retarget on Google
Facebook allows you to create Lookalike Audiences based on your brand’s buyer persona. Here’s how you can reach prospects who are more likely to buy your product or service with this feature:
- Create lookalikes on Facebook
- Run Facebook campaigns with appropriate tags
- Create a remarketing list in Google and attach it to selected ad groups.
Convert Location-Based Searchers with Facebook Location Ads
When someone is searching for your business location on Google, you can use that data for retargeting them with location-based ads on Facebook. Facebook Location-based ads remind potential customers of your brand and motivate them to make a purchase.
If you need help with digital advertising, contact Bullseye Digital Marketing. Our experts know how to use the power of Facebook and Google Ads to take your business to the next level.