Paid Advertising
Ads are the accelerant.
We make sure you’re not pouring it on wet wood.
Paid traffic works when everything it lands on works: a page that loads instantly, proof that convinces, a phone that always answers, and follow-up that never forgets. That’s why our ads outperform — not secret targeting tricks, but a machine behind the click that doesn’t leak.
What changed
The platforms automated the knobs. The edge moved to the system.
Google and Meta now do the bid-tuning that agencies used to charge for. What they can’t do is fix what happens after the click: slow landing pages, unanswered phones, leads that never get a second touch. Our advantage is running ads as one part of an aimed system — AI-assisted creative and targeting up front, and a conversion path behind it (fast pages, AI Receptionist, Card to Close) that turns clicks into booked work instead of window shopping.
What we do
The work, concretely.
Google Ads for buying intent
Search and Local Service Ads pointed at the searches that mean “I need this now,” with negative-keyword discipline that stops paying for the wrong clicks.
Meta ads for demand creation
Facebook and Instagram campaigns that put your proof — reviews, before/afters, offers — in front of the right neighbourhoods before they ever search.
Landing pages that convert
Purpose-built, instant-loading pages for every campaign. Sending paid traffic to a generic homepage is how budgets die; we don’t do it.
Full-loop tracking
Calls, forms, and bookings tracked back to the ad that caused them — so decisions run on revenue, not clicks.
Dollars-in, dollars-out reporting
One page a month: spent this, got that, changing this next. If a campaign isn’t paying, we say so and fix or kill it.
Budget honesty
We’d rather run a small budget brilliantly than a big one wastefully — and we’ll tell you when organic wins would beat another ad dollar.
Pricing
One formula. A floor that keeps every account looked after.
One Channel
Google or Meta, run properly.
$499 one-time build, then $499/month or 25% of ad spend, whichever is greater
Campaign build, conversion tracking, and a purpose-built landing path on the channel that fits your business best.
- Full campaign & tracking build ($499 one-time)
- Management is $499/month or 25% of your ad spend, whichever is greater
- Ad budgets start at $1,000/month, paid straight to the platform
- Dollars-in, dollars-out monthly reporting
Best for: businesses with one clear channel — search-driven trades on Google, visual and local-audience businesses on Meta.
Start with one channelGoogle + Meta
Capture demand and create it.
$899 one-time build, then $499/month or 25% of ad spend, whichever is greater
Google catches the people searching today; Meta warms up the ones who will be. Together they compound.
- Both channels built & tracked ($899 one-time — save $99)
- One management fee: $499/month or 25% of total ad spend, whichever is greater
- Budget shifts to whichever channel is winning
- Everything in One Channel, across both
Best for: competitive categories where owning both the search results and the feed is the difference.
Run bothPrices in Canadian dollars. Your ad budget always goes directly to Google or Meta, and budgets start at $1,000 a month — below that the platforms can’t learn and you’d be paying us to watch noise. The $499 floor means a small account gets the same weekly attention as a big one; above $2,000 of spend the fee scales with what we manage, so we only grow when your results justify it. Unsure what budget makes sense? The free report ends with a specific recommendation for your category — including “don’t run ads yet” when that’s the truth.
See how this fits into a Bullseye package, and every price in one place →
FAQ
Fair questions
What budget do I need to start?
At least $1,000 a month — enough for the platform to learn and for the data to mean something. For most local categories in Alberta that’s where results start to be judgeable. We’ll give you a specific number for your category and city before you commit a dollar.
Ads or SEO first?
Ads buy attention today; SEO and AI visibility earn it permanently. The honest sequence depends on your margins, urgency, and competition — the free report ends with our recommendation for your specific case, including “don’t run ads yet” when that’s the truth.
How fast will I see leads?
Search ads can produce calls in the first week. Judging performance properly takes a learning period of a few weeks. We report plainly throughout, and you’ll never wonder where the money went.
Dead centre
Find out exactly where you stand.
The free AI Visibility Report shows the gaps this service would close — with numbers, not adjectives.